English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Decolonisation after World War II posed a threat to foreign businesses, when newly independent governments sought more national control over the economy. This article analyses cases of German multinational enterprises (MNE) in India. Focusing on companies from different sectors it analyses how these MNEs dealt with risks associated with tighter regulation of the economy and economic nationalism. German corporate nationality quickly became an asset that was used to position subsidiaries in India against foreign competitors. In the following years ‘Indianisation’ strategies for management and networks of German and Indian employees added security to long-term business interests. Carefully created Indo-German nationality of the companies reduced liabilities of foreignness. Furthermore, aligning with West German development assistance helped to strengthen the position of German private companies. These findings support the existing argument for a multi-faceted view on liabilities of foreignness and their quickly changing nature.

Filling a colonial void? German business strategies and development assistance in India, 1947–1974