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In 1970, Argentinian industrialists and cultural entrepreneurs sought to harness industrial design to reenergize a stalled economy. In collaboration with the International Council and the Department of Architecture and Design of the Museum of Modern Art, they worked to bring to Buenos Aires more than 400 objects of MoMA’s design collection. Spearheaded by Emilio Ambasz, the exhibition  20th Century Industrial Design  would effectively reproduce the New York institution in Buenos Aires. Amid entropic forces dissolving the social cohesion of Argentine society, MoMA sought to champion a revised version of Good Design in a cultural battle for the souls of Latin American consumers.

The Road to Buenos Aires Is Paved with Good Design: Worldmaking Fantasies and the Latin American Industrial Design Exhibition