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This study examines how being named the top party school in the nation by the Princeton Review effects the quality of students at a university. The results indicate that being named the top party school lowers the number of top-tier students who choose to attend the university as measured by academic test scores. The study further finds that being named a top party school has no effect on student applications; however, this designation does lower the number of students who are admitted and who chose to enroll after the institution is named the top party school. These findings suggest that the publicity of being named the top party school enhances a school’s undesired reputation, thereby influencing student enrollment decisions, particularly among top-tier students.

Party on dude, but not if you’re a top academic achieving student: how being named a top party school changes the academic profile of a university