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Transmitting messages in the most efficient way as possible has always beenone of politicians main concerns during electoral processes. Due to the rapidlygrowing number of users, online social networks have become ideal platforms forpoliticians to interact with their potential voters. Exploiting the availablepotential of these tools to maximize their influence over voters is one ofpoliticians actual challenges. To step in this direction, we have analyzed theuser activity in the online social network Twitter, during the 2011 SpanishPresidential electoral process, and found that such activity is correlated withthe election results. We introduce a new measure to study political support inTwitter, which we call the Relative Support. We have also characterized userbehavior by analyzing the structural and dynamical patterns of the complexnetworks emergent from the mention and retweet networks. Our results suggestthat the collective attention is driven by a very small fraction of users.Furthermore we have analyzed the interactions taking place among politicians,observing a lack of debate. Finally we develop a network growth model toreproduce the interactions taking place among politicians.

Characterizing and modeling an electoral campaign in the context of Twitter: 2011 Spanish Presidential Election as a case study