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Today, new global digital communicative space is emerging and consolidating, in which the players – national states, business units, individuals – all struggle to find and secure their place. The new reality that implies communication through global digital platforms seems to be reshaping and redefining the “global village”; it produces and reproduces a new set of cultural symbols and sociocultural codes. The article covers the unique characteristics that the new discourse space has. Special attention is paid to one of the most influential features of the new global digital communicative sphere – the remarkable intensity of the information content. The authors argue that cultural codes and patterns change following the changes in the global communicative sphere.

Reshaping of communicative and cultural codes in the new global digital communicative sphere