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The article considers and proves the importance of promoting and generating children’s interest in reading under current conditions. Generating interest in reading in pre-school children is presented as a specially organized process that determines the world-view development and moral formation of the child’s personality at the stage of pre-school childhood. The authors of the article theoretically and experimentally confirm the effectiveness of the forms and methods used when generating preschoolers’ interest in reading, which meet their age and individual characteristics. The integrative approach used in the educational process helps to improve the content of the work when gaining the objective - generating preschoolers’ interest in reading. The forms and methods applied in the experiment have proved to be effective when generating children’s interest in reading and therefore, they can be successfully employed in pre-school education organizations.

Promoting and Generating Children’s Interest in Reading: Pre-school Stage