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Constructing the innovation network is an important means of breakthrough in the traditional manufacturers for the emerging e-commerce platform, based on two different levels of innovation network node, content and structure, YEATION and YOUPIN were chosen to analyse and research the relationship and between knowledge base and the embedding strategy of electric business platform enterprises to create innovation network. To put forward the knowledge base width wider, insufficient depth of the enterprise should adopt structural strategy give priority to relational embeddedness, on the other hand, enterprises of which the depth of knowledge base is deep and width of insufficient shall adopt strategy give priority to the embedding of structure. At the same time, it is proposed that platform enterprises should not adopt a single embeddedness strategy, but should adopt auxiliary embeddedness strategy in a timely manner.

The Embedded Strategy of Enterprise Innovation Network Based on Knowledge Base