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The article is devoted to the development of the digital retail services as the most effective and innovative tool to reinforce the Sverdlovsk regional consumer market in the context of global challenges which had a notable impact on the sustainable development of both the economy as a whole and its individual sectors.  Research subject: digitalization of the consumer market of the Sverdlovsk region  Research purpose: to explore the theoretical foundations of the consumer market, and to identify the priority directions of the Sverslovsk regional consumer market development on the based on the digital technologies introduction.  Research methods. In the course of the research, the authors used such methods as analysis, grouping, comparison and synthesis.  Results:  1.The development features of retail trade services as a key segment of consumer market are revealed.  2.The author’s approach to the “digital consumer market” category and the digital consumer market classification on various grounds are presented.  3.The priority directions of the Sverdlovsk regional consumer market development from the regional authorities’s viewpoint are considered.  4. Activities for the further Sverslovsk regional consumer market development based on digital retail services advancement are proposed.  Scientific novelty: the introduction of the category “digital consumer market” into scientific circulation is proposed and substantiated, classification criteria for the digital consumer market are formulated, measures are proposed to ensure sustainable development of the consumer market in the Sverdlovsk region.

Developing digital retail services as a tool of ensuring consumer market sustainable development in the Sverdlovsk region