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Research background:  From the world point of view, we are continually struggling with the opinion that economic growth must be connected with the deterioration of the environment and the quality of people´s lives. If we talk about environmental policy based on globalization changes, the discussion is more about mitigating the negative impacts of industrial production. Most products are not made in the way they can be reused in production, so the company is not ready to deal with the waste that is accumulated in various legal and illegal landfills. The priority of the circular economy is globally considered as save and efficiency in the use of limited natural resources, constantly streamlining the production of individual products associated with high efficiency and low consumption of low-emission resources. These are the main reasons why it is essential to focus on this area and bring innovative options on how to inform the public about this issue.   The aim of the article:  Our paper aims to point out, from the perspective of globalization, how important is the application of individual tools of marketing communication in the circular economy, through which the general public gets acquainted with the application of innovative environmental concepts.   Methods:  Main research from the dissertation thesis, the results of which we also used in this paper, consisted of more parts – analyses of findings, quantitative research, statistics methods.   Findings and value-added:  From a summary of gained findings is possible to prepare a general knowledge model for the mentioned areas.

The impact of globalization on selected aspects of marketing communication in the circular economy