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The prerequisites for the study are the transition of the world social system to the Technological Orders VI and VII in the context of a digital breakthrough and the hybrid nature of the digital social space, which significantly affects the change in the social structure, the distribution of social roles in society, the formation of the labor market and the formation of a new gender order. The purpose of the study is to analyze the impact of digitalization on the labor market, on the gender balance in the labor market and formulate how the processes of preparing a person for new technological structures should be built. According to the results of the study, the authors note that the formation of social institutions of a new type in a hybrid digital society significantly lags behind the need, digital regulators of social behavior in the labor market have not yet emerged, which does not allow building norms and rules of life in a virtual social space at the legislative level. The cognitive structures of society are immature, adequate incentives and sanctions as a response to the phenomena of crossing the boundaries of the office set framework by social actors have not been formed. There are no frameworks yet, but they can be created by maintaining a balance between the realization of society’s needs for development and relying on its ability to maintain the stability of the value system, i.e. property of resistance.

Labor, gender and governance in terms of establishment of new technological order