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The paper presents the results of the assessment of the ability of a company to initiate and implement development projects. As a criterion for this ability, the authors propose a model for the assessment of the initiating impulse of changes. The authors propose the definition of this concept and present a model for its assessment based on a group of critical factors (willingness to act, responsibility, influence, faith and motives). A distinctive feature of the model is the proposal for a scheme for the formation of an impulse, which includes the stages of motivation, synthesis of activity and the formation of impulse itself. The paper presents a cognitive model and assesses the impulse formation depending on the value and significance of the measured critical factors.

Formation of the approach to assess the effectiveness of project initiation for company development