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New personnel management systems are being built in the changing socio-economic conditions. Scientific and methodological approaches that make it possible to perform in-depth research on the labor opportunities of employees are developed. The article deals with the cultural aspects of the formation of competitive advantages of the employee in the conditions of the intersection of cultures. Representation of labor potential as a socio-economic category that reflects the ability of personnel realize the goals of the enterprise is given. The provision according to which competitive advantages are a means of improving the quality of relations in the labor sphere on the basis of labor potential, considering the cultural aspects of the competitive advantages of employees is substantiated. In what way it is possible to identify the content of the components of the labor potential of workers using the tools of the competence-based approach it is shown.

Content of Labor Potential and Formation of the Employee Competitive Advantages in the Cultural Context