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The qualitative and quantitative changes taking place at the present stage of the Russian educational services market development have led to a shift in the emphasis on the competition between higher education institutions and their educational services. Universities are improving the educational services quality by promoting novel or more competitive products in an increasingly tough competition for applicants. The authors suggest that to improve the promotion effect of the university educational services, it is necessary to carry out monitoring of the existing program efficiency, whose first stage is to analyze the existing strategy within the framework of digital distance learning, as the most popular learning method in contemporary conditions, which is gaining increasing popularity. A sociological survey (questionnaire) was chosen as a research method. The respondents were 250 students and teachers of the Russian State Social University (RSSU). The study has revealed that the vast majority, namely, about 87% of respondents, refused to fully switch to digital distance learning. However, 80% of undergraduate students and 75% of graduate master’s students of the extramural education department (75%) supported the use of digital distance learning in the educational process. At the same time, the low quality of training programs used in digital distance learning and the lack of individual adaptation of educational materials to the requirements and capabilities of the student require introducing interactivity into the materials and creating competent content of training programs, which is one of the indicators that affect the choice of an educational institution by potential consumers of educational services.

On the issue of analyzing the university strategy in the framework of digital distance learning