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At present, a very difficult situation is developing in the economy, which should be characterized as ‘personnel shortage’. Every year this situation is complicated by the deteriorating demographic situation. Moreover, at present, in most companies, the incentive process is imperfect, since in most cases it does not depend on the results of the employee’s work.  Well-thought-out stimulation helps to best manage the business behavior of staff, ensuring the welfare of the organization. Most domestic enterprises strive to create conditions to meet the needs of their employees and are very successful in this. Therefore, a high wage level and the offer of a full social package, training and career planning for employees, organizing corporate events, diagnosing the situation in a company with the involvement of external consultants and conducting surveys among staff gradually become familiar working conditions for employees of commercial organizations.  The article conducts a study of the incentive system for the labor activity of the ‘Fix Price’ sales department, which was carried out on the basis of an analysis of the company’s internal regulatory documents and by questioning the employees. This study revealed the main problems in the functioning of the current system of motivation, on the basis of which measures were proposed to improve the personnel incentive system and a model of external motivation of staff was proposed.

Modern Aspects of the Motivation of the Staff of a Commercial Enterprise Through the Social Menu System