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The current paper deals with the role and place of the communicative culture of students in the education system in institutions of higher technical education. The communicative competence of students in the technical field is not enough sufficient for communication, including the professional sphere. Today, there is a decline in the cultural level of the modern generation. This fact can be explained by various reseasons, including social and economic, moral and ethics, ethnocultural, language, innovative and etc. Training of highly qualified specialists for technical sphere without proper teaching communicative culture is less fruitful as speech culture is an important indicator of professional competence of any specialist. Being a tool of professional activity of a future expert, speech culture aims to deal with complex problems related to teaching the norms of the Russain literary language to students, as well developing their rhetorical abilities and skills. Ways of achieving this objective include self-study for students, efficiency in applying teaching methods, assessment of knowledge acquired and tasks requiring creative strategies.

Influence of communicative culture on the professional development of students in institutions of higher technical education