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The paper highlights the problem of waste accumulation and ways of its solution. It was established that landfills occupy 7% of the total territory of Ukraine and their area is larger than the area of natural reserve funds. Based on the dynamics of garbage accumulation the paper forecasts increase solid household waste in geometric progression. The article shares experience in field of utilization and waste management and grounds the necessity of separating rubbish into fractions and processing each component that is sold separately on the market. It is proposed to use a systematic approach to waste management in hotel business. The paper justifies the conclusion that only the proliferation of 3R philosophy – Reuse-Reduce-Recycle – in behaviour of tourists and the local population in everyday life will preserve the recreational attractiveness of Ukraine and provide the basis for the development of hotel business.

3R philosophy for sustaining recreational attractiveness and development of hotel business in Ukraine