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The “clever” technology for creation and applying a positive image of the region accompanied by the federal and local regional policy to enhance the attractiveness of Siberian territories should become the most important condition for maintaining of social stability in the region and a kind of a translation channel of mechanisms of social comparison in a constructive direction. The factor of common Siberian identity cannot be regarded as a threat to the stability of the foundations of the state, but as a way to preserve the balance of power in the region and as a necessary component of civic identity

Siberian identity in the historical perspective and at present