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Based on real option theory, the article analyses the decision-making of enterprises during the process of technological innovation diffusion under an uncertain circumstance. Under the assumption that the returns of enterprises follow geometric Brownian motion, the article firstly estimates the transition value of imitating technology innovators and the average latency of imitation, then it analyses the influence of every parameter on the diffusion process. It can be concluded that both the market demand and the rate have significant effects on the diffusion rate of innovative technology

The Decision of Enterprises during the Process of Technological Innovation Diffusion Based on Real Option Theory