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The crushing industry is called upon to modify its processing methods in response to a rising demand for vegetable proteins, while at the same time increasing transparency and naturality. Changing the processes without taking this request into account would mean risking rejection and failure. The social sciences have shown that the collective unconscious inextricably links the notion of naturalness to healthy eating, respect for the environment, and social honesty. However, this notion goes beyond what’s rational and proves difficult to pin down when it comes to evaluating products. France does not recognize the ISO data sheet that defines what a “natural” ingredient is. Yet we do need a standard, if only to make informed choices between different possible technological paths. This standard of reference could be inspired by available norms in related fields, or it could be based on the best available technologies within a framework that takes into account both societal aspirations and the technical and economic possibilities of the industrial world. To achieve this, the sector’s representative bodies, the State, and consumer advocate groups should engage in a collective approach.

Naturalness in the production of vegetable oils and proteins