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In the era of economic globalization, industry integration trend becomes more obvious, industry integration phenomenon raises new topics to industry classification and industrial organizational theory, and meanwhile it also raises new problems and challenge to government formulated relevant industrial regulation and policies. In sports industry and tourist industry integrative development, government role positioning is crucial. By literature research method, interdisciplinary research method and other methods, it collects relevant information about sports industry and tourist industry integration, as well as government respective published relevant policies and reform system for sports industry and tourist industry in development procedure. The paper mainly researches delimitation of sports tourism concept, delimitation of industrial integration concept, governmental regulation and role positioning definition, analyzes recent years sports industry and tourist industry development trends, governmental regulation reform's impact on the two integrative development and positioning of government role. Analysis result shows that due to tourism and sports coupling in essence, Chinese tourist industry and sports industry convergent trends become more and more obvious, but the two will appear conflicts in integrative process due to rule, resources and benefit distribution differences. Therefore, only regulate effective government supportive policy then can propel to sports and tourist industry integration further improvement, and accurately seize governmental regulation changes rules and features, formulate regulation systems with rationality, forward looking and scientificity to provide feasible schemes for sports industry and tourist industry sustainable development.

Government functions and role analysis in sports industry and tourist industry integrative development