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Sustainability and development of river transport can reduce the burden of road transport, where the development of road transport requires clearing new land is increasingly expensive and development is quite expensive. To estimate the amount of potential movement of people and goods through river mode choice model can be derived based on a comparison of risk at each mode, whereby the greater the risk will be even smaller portion of the mode selected. From the results of the model calculation of the aggregate distribution modes, obtained through a portion of the potential movement of the Batang Hari river in Jambi, Sumatra Island, Indonesia is 13, 89% for the movement of people and 14.85% for goods.

Simple macro aggregate transport demand modelling in river transport study