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This essay considers the influence of the service level in the research of the robust optimization of airlines’ hybrid channels coordination with uncertain demands. In the essay, the service level is taken as a constraint in the model that is established based on the characteristics of channels coordination and scenario analysis. In this way, it can make the airlines’ hybrid channels coordination more effectively. Then three-dimensional numerical experiments of the robust optimization model are performed and the results show that the model proposed is robust to uncertain demands and fit for airlines’ hybrid channels coordination; Airlines should focus on promoting the direct channel and passengers’ stickiness; agents should focus on reducing the cost of the channels, and they should carry out improve-service-level cooperation to attract passengers; airlines and agents also should cooperate with each other to obtain winwin strategies.

Robust Optimization in Airlines' Hybrid Channels Coordination with Service-Level Constraints