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The focus herein is innovative design ideas for the packaging of Shenyang specialties under the concept of minimization. Through analyzing the current status of the packaging of Shenyang specialties, the relevance between minimized design and specialty package is discussed, while based on actual cases, studies are carried out to find solutions for problems including waste of resources resulted from excessive packaging, homogenization of package images, blurring of audience identification, and unitary sales channel. By redesigning the packaging of Shenyang specialties against the internet-based background and increasing visibility of specialty products, new ideas and methods for the package design of Shenyang specialties are provided taking minimized concept as the entry point, thus to realize value guidance and culture communication under the concept of minimization.

MINIMIZED Design for the Packaging of Shenyang Specialties Against the Internet-Based Background