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With the end of 2014, the domestic banking system has serious difficulties with the availability of capital for lending and investment programs. Problems based on international political divisions, and their resolution lies in the distant future. in these circumstances, the government is concerned about the development of the Russian banking system in terms of ensuring their competitiveness in the international arena. foreign capital has always been a cheap resource for the domestic banking system, the problem area remains its state at the time of lifting of sanctions. Nowadays banks are forced to use different competition methods in target to adapt to environmental changes and ensure competitive success. So the development of methods for price and non-price competition has economic importance. Analysis of qualitative methodological foundations in banks service revealed strong background. Based on neoteric qualitative evaluation methodology, authors developed method for price and non-price competitiveness. It defines variables of price and non-price competitiveness, to set the value factors, to identify the closest competitors, and to set the position of a particular bank among other participants. It also helps to shape competitors dossier based on the evaluated score

Method of determining the efficiency of price and non-price competition in service sector