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In this paper, we investigate the effect of those recognized nature-and-activity-based attributes on the level of park’s admission fee charges using a panel data of 29 coastal recreation parks in Dalian city of China. A total of seven different Hedonic pricing model specifications are used in the estimating process. The results indicate that a numerous attributes have statistically significant effects (α≤ 0.10) on the level of park admission fee charges. In terms of the economic valuation, the marine sightseeing results in the highest value of Marginal Willingness to Pay (MWTP) of $6.4 as its quality rank improves to a designated higher level. As expected that the park congestion has a negative effect on the MWTP (-$0.47) and overall park’s rankings have a positive effect ($0.05) on park’s MWTP. However, many recreation activities accommodated by the park sites exhibit a relatively weak effect on the park entrance fee charges. One possible reason is perhaps owing to the single admission package fee policy adopted by the park management.

Effects of the Coastal Park Environment Attributes on Its Admission Fee Charges