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The automatically conducted consumers’ opinions investigation is one of the most interesting potential applications of text analytics. In our study we perform a two steps procedure of learning from the textually expressed reviews concerning hotel services offered by a travel company. In the first stage we accomplish the necessary Extract-Transform-Load process utilizing one of the available web portals and required language resources. In the second stage each of the suitably pre-processed opinions is “linguistically evaluated”, which results in a vector of numeric indicators characterizing its sentiment.

Automatically conducted learning from textually expressed vacationers’ opinions