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This study aims to analyse the factors that cause the reluctance of Islamic bank customers in coastal areas to be loyal to the particular banks. The population in this study are conventional bank customers who live in Aceh, North Sumatra and Riau. The sample size in this study was 350 respondents. Sampling was carried out using a stratified random sampling method with the following proportions: Aceh 25%, North Sumatra 50% and Riau 25%. In this study, the sampling method used the census technique. Data analysis used SEM (Structural Equation Modelling) to verify the path of the relationship between variables. The results showed that of the 3 direct hypotheses tested, the effect of Emotional Attachment on Attitude. The effect of emotional attachment on continuance intention, the effect of Attitude on continuance intention, all of which show a significant effect. The significance that occurs in this direct test indicates that there is a match between the research model developed and the facts in which this research was conducted. On the indirect effect tested, although it showed significant results, the role of attitude in mediating the effect of emotional attachment on continuance intention through attitude is partial.

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The function of the attitude of Islamic banks in coastal societies in mediating the effect of emotional attachment on the continuance intention of Islamic banks