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Red rice in Ponjong District has increased production. Increased production of red rice causes farmers to have limited capital by balancing their daily needs. In this case, farmers have the motivation or motivation to fulfill their basic needs. This study aims to determine the motivation of farmers in farming and the relationship between the factors that influence the motivation of red rice farmers. Ponjong sub-district has three parts with three villages, namely the northern zone (Umbulrejo Village), the middle zone (Sumbergiri Village), and the southern zone (Sidorejo Village). The research location was determined purposely. Samples were taken by systematic random sampling as many as 200 samples from 399 farmers. The analysis technique in this study uses descriptive analysis and Correlation Rank Spearman. The results showed that each motivation variable, namely the need for existence, the need for relatedness, and the need for growth had a high level of motivation. The results of the Spearman Rank Correlation show that the internal factors are significant, namely education, land area, and land status, while the negative sign is age. There are no significant external factors for each zone regarding the relationship of farmer motivation to red rice.

Factors affecting farmers' motivation for red rice farming in Ponjong District, Gunung Kidul Regency, Indonesia