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Environmental awareness of consumers and the popularity of a healthy lifestyle are the trends of our time both in the world and in Russia. The article discusses the ecolabelling sign as a means of offline information about the environmental characteristics of products and an important criterion when choosing and buying various goods. In our country, there are only prerequisites for an approach to greening business and positioning "environmentally friendly" products. However, it is vital that everyone understands the eco-label and distinguishes the certificate of declared quality from the marketing ploy. The paper touches upon the issues of ecological education and formation of the population ecological culture. To clarify the importance of eco-labeling in the formation of an environmentally oriented lifestyle among young people, a sociological research method was used, suitable for clarifying any aspects of social relations and capable of providing operational primary sociological information. The results of the survey of the 1st and 2nd year students of the Moscow State University of Fine Chemical Technologies named after M.V. Lomonosov in 2019/2020 academic year, concerning their interest in the environmental characteristics of the purchased goods, are provided.

Eco-labeling is a useful piece of informational metabolism in the youth environment