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This article covers the analysis of the influence of the pandemic on the development of hospitality facilities in St. Petersburg, determination of their development trends, identification of needs of Generation Z as a growing segment of hotel services consumers, consideration of the essence of the notion “environmental awareness” in the hospitality industry, mechanisms of its formation in Generation Z and practical approaches to eco-projects implementation in the industry.

Environmental awareness of generation “Z” as a trend in the development of modern hotel business enterprises