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With the improvement of China’s economic level and the level of science and technology, people’s demand for sports products and services is greatly increasing, and China’s sports industry is showing a trend of diversified development. This article discusses the characteristics and connotations of the traditional sports industry and the characteristics of the sports industry in the era of big data, and then points out the challenges faced by the sports industry under the WTO framework and makes relevant recommendations. This paper also investigates the development status of the sports culture industry in our city through experiments, and the results show that the sports culture industry in our city involves 12 categories, of which sports film and television industry accounts for only 14.3%.

The Construction of WTO Framework for the Development of My Country’s Information Technology Sports Industry Based on Big Data