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The rapid development of new media industry has not only changed the social network, but also set off a wave of change in many fields. At present, the new media industry has spread all over the society, and also caused scholars to think about the innovative reform of education.. The continuous progress of network technology has changed the learning and life style of college students, which not only broadens the channels for students to obtain outside information, but also strengthens the communication between students and teachers, and brings teachers and students closer together. As an important way to guide students' value orientation and cultivate students' discernment ability, teachers need to keep up with the development of new media, actively innovate educational methods, and also be alert to the challenges brought by new media technology to ensure the effectiveness of ideological education. This paper analyses the opportunity dilemma faced by ideological and political education in the context of new media, and proposes an effective path for education.

An Analysis of the Effective Path of Ideological and Political Education of College Students in the Background of New Media Industry Development