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Cross-border E-commerce and international logistics are national key projects. International logistics is more important as Cross-border E-commerce becomes the main form of international trade. Based on the features of Cross-border E-commerce logistics, this paper selects Guangdong, where developing factors of Cross-border E-commerce industry and international logistics industry are relatively complete, as the representative research site. Questionnaires are distributed to 503 researchers from Cross-border E-commerce companies and universities in Guangdong province. Researchers use SPSS to analyze the reliability and validity of the data, and adopt the TRIZ theory to construct a logistics conflict matrix. The positive factor is inversely proportional to the negative factor variable. On the one hand, the ideal state of logistics weakens as the negative factor of logistics increases; on the other hand, the ideal state of logistics strengthens as the positive factor of logistics increases.

Research on Management Conflict Matrix of Cross-border E-commerce Logistics Based on TRIZ Model