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The paper presents the results of an empirical study of the orientation to altruism and the orientation to the selfishness of ambitious young people. All three phenomena studied manifest themselves in a person's social activity, in his relationship with other people. We see ambition as the desire of a person to become a significant person and to gain recognition of other people for real achievements. Altruism and ego is a certain attitude and behavior of a person, his interaction with other people. Altruism is a conscious and voluntary service to people, a desire to help other people, sympathy and collaboration. Selfishness is a person's preference and satisfaction with interests while neglecting the interests of others. The empirical study did not reveal significant differences in the representation and expression of altruism and selfishness among ambitious and unambiguous young people. The average score of altruism and selfishness in both groups of young people is in the range of averages, which suggests that both young people are equally inclined both to unselfishly help other people and to focus on personal interests. The results confirmed our assumption that ambitious people are different, and can be both altruistic and selfish. At the moment, the question of the unambitious characteristics of people who love them selves, who distinguish them from unambitious people, remains open and requires further study.

Altruism and selfishness of young ambitious people and sustainable consumption