English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The article sets the goal, by direct observation of the facts of the language, to get ahead of how the language encodes images that are formed under the influence of cultural knowledge in the thoughts of a particular person, conveys the subtle nuances of the picture of the world and affects the non-verbal behavior of its carrier. The author believes that it is possible to understand the complex mechanism of communication by referring to linguistic and cultural studies, theory and history of culture, ethnography, psychology and other humanitarian disciplines, which contribute to a comprehensive description of language and culture, thereby laying the psycholinguistic and national-cultural foundations for the correct interpretation of the reproduced and received information. This presupposes, among other things, the awareness of the addressee of the speech that the addressee's interest in the information he receives is awakened not only by the content of the utterance, but also in the external form of its presentation, which includes phonetic framing, lexical selectivity, intonation design, structural length, qualifying as accompanying elements to the meaning of the statement. The author comes to the conclusion that etiquette forms of communication are capable of performing any of the linguistic functions, including suggestive, which lays a certain imprint on the very act of communication, giving it some subtext characteristic and contributing to the formation of a given decoration in the minds of the recipients of the dialogue.

National-cultural veil of etiquette phrases and environmentally responsible behavior