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The present article is concerned with analysis of the current state and prospects for further development of international activity and its regions fostering the development of the beauty industry. It is emphasized that the beauty industry can become one of the priority areas of international activity of the regions. The authors propose solutions of issues of deficiently variable forms and types of international activity in the beauty industry. Special attention is paid to arrangement of exhibitions related to the beauty industry.

Priority areas of international activity as a growth driver of the beauty industry in the Rostov region