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The study is devoted to a problem that has not been sufficiently studied in relation to the field of education, namely, the problem of project-based learning in the digital environment. To solve this problem, education is considered as a contemporary phenomenon that allows the use of IT technologies and thus expands the opportunities of students both in terms of their mobility and the access to the educational process from anywhere in the world, and in terms of attracting intellectual, creative and technical resources. It was supposed that project-based learning in the digital environment has considerable prospects for students to gain professional skills, develop creative ideas, and introduce research methods into the business environment. As an example, the sociolinguistic research in the field of tourism was used. The project study conducted by the students is due to the growing interest of Russians in traveling around the country, but at the same time it showed the unpreparedness of the advertising and information base and proved that appealing to the promotion of domestic tourism, specialists should understand that today it is necessary to transform approaches to advertising tours and excursion routes. Thus, the implementation of joint student projects in the digital environment, covering sociolinguistic research and further work of specialists in the tourism industry, carried out on their basis on information and advertising support for tourist and excursion activities, will allow implementing project-based training as an important part of the practice-oriented educational process. In such projects, interdisciplinary interaction and inter-university cooperation can be implemented.

Project-based learning opportunities in a digital environment: research on the naming of tourist destinations