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The purpose of this paper is to continuously to improve health security benefit of China’s New Rural Cooperative Medical System (CNRCMS). In the light of consumer’s choice theory and life-cycle theory, from the perspective of cost, efficiency and utility, this paper analyses the health effects of the typical financing models in different environments. The results show that different environmental conditions are significantly related to the adaptability of the rural social and economic development level to the fund-raising model. The conclusion is that improving the environment and establishing multiple health insurance mode are of great significance to reduce the financing cost and improve the health status of the CNRCMS.

Economic analysis of new rural cooperative medical service financing model based on environment perspective