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Considering a two-echelon supply chain consisting of one overseas warehouse logistics provider and one cross-border e-commerce retailer with cold chain products over a finite time horizon, this paper studies the optimal decision-making of logistics pricing, freshness-keeping effort level and cold chain product pricing under the Stackelberg game and the cooperative game, and makes a comparative analysis of the two models. Through two-person cooperative game of transferable payment, it is proved that (1)both the total supply chain profit and individual profit of the two parties are greater than the Stackelberg game;(2) the freshness level is higher than that of the Stackelberg game;(3) the logistics price is lower than that of the Stackelberg game;(4) e-commerce transaction scale (i.e. logistics demand scale) is higher than that of the Stackelberg game; and (5) the retail price of the cold chain product is lower than the Stackelberg game. Numerical results bear out the validity of the theoretical models.

Joint decisions for Cold Chain Cross-border E-commerce with Overseas Warehouse Logistics Outsourcing