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The paper considers the possibility of studying the potential for the effectiveness of the economic and visual model and reducing operating costs in the development of construction facilities. Methods of visual modelling are presented, which make it possible to effectively implement construction organization projects. The economic and visual model contributes to the formation of the element base of rational economic, organizational and technological solutions. The following methods were used: system analysis, logical-mathematical modelling, systems theory, economic and visual modelling, research methods of operations, economic and mathematical methods. The modern experience of using the model has been studied. On the basis of an analytical review regarding economic and visual modelling, the works of domestic and foreign authors are studied. The element base of the optimal solution of organizational and technological processes is formed on the basis of the information model (BIM). The conducted analytical review of the study of materials on the practical application of the economic and visual model on the territory of the Russian Federation based on the results of the theoretical study confirms that there is no alternative to improving the formation of new information systems for modelling the organization of

System approach to using information modelling technology in sustainable construction production development