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This paper examines people’s willingness to separate collection of plastic waste. The study is based on a questionnaire survey of Perm residents and visitors, the data were analyzed using econometric methods. We identified key factors that determine the ecological behavior of people - the importance for a person of the benefits that he carries for the environment, the willingness to devote personal time to measures to protect it and awareness of the environmental harm of plastic waste. On average, all things being equal, an individual’s awareness of the environmental hazards of plastic leads to increase the probability of his participation in the separate collection of plastic by 11.78%. On average, all things being equal, the proximity of containers for separate collection of plastic waste increases the probability that a person will participate in the separate collection of plastic by 45.57%. It should be noted that the probability of participation in a separate collection is lower for men than for women, all things being equal. Also, all things being equal, the probability of participation in the separate collection of plastic increases with age by 0.3%.

Population’s willingness to separate collection of plastic waste in Russian city