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[Purpose]: To understand the factors those influence the dissemination effect of academic journals after the rise of new media.[Methods]: A questionnaire survey is conducted to collect data from 216 academic journals users, including, university lecturers, academic journal professionals, and college students, after which, SPSS22.0 was used to investigate 20 factors that affect these users’ experience in four indices, namely, the brand image of an academic journal, the academic performance of an academic journal, the frequency of using an academic journal in new media form by users, and the performance of an academic journal in new media form.[Result]: The studied factors can contribute to achieving positive dissemination effect of academic journals, and the participants rated the academic performance of an academic journal as the core element in the dissemination process.[Conclusion]:To maintain a positive dissemination effect, academic journals need to continuously improve their academic performance and keep up with the development of new media.

A case study of management of academic journals effect improvement in the context of new media