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In the article using correlation and regression analysis, it is shown what a negative impact on the indicators of the economic efficiency of dairy cattle breeding has an unreasonable transition to more intensive technologies of industry, resulting in a loss of the existing competitive advantages of the industry and a significant increase in the cost of products. The situation can be corrected if less costly traditional technology based on the highest possible use of natural feed grounds in pasture-stall or stall-pasture contents in the milk cattle breeding. As a result, the duration of the use of cows will increase before reaching the greatest productivity, the possibility of breeding is improved, which in turn guarantees an increase in milk productivity in the herd, reducing the costs of reproduction of a productive herd and a decrease in production costs. The purpose of our study is to show the leaders of agrarian formations of economic consequences of changing the terms of the productive use of cows, relying on which they could conduct targeted work on the cheaper production and the increase in the competitiveness of milk and other cattle breeding.

Prolonging the productive use period cows guarantee a reduction in the cost of milk