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The spiritual and cultural needs of residents have been a growing trend with the living standards improving in China. As an essential medium to reflect the social status, film and TV drama need to satisfy the spiritual and cultural needs of residents as well as spread positive energy to society. The Silk Road International Film Festival was founded in 2014 under the Belt and Road Initiative, which created more opportunities for the export of Chinese film and TV drama. Although the value chain and digital technology can support the export of Chinese film and TV drama, some problems still exist. This paper analyzes the value chain status of film and TV drama and the digital technology of visual effects. Moreover, this paper describes the export status of Chinese film and TV drama and puts forward some suggestions.

Exploring the Export Strategy of Chinese Film and TV Drama in Value Chain and Digital Technology