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Health and wellness tourism is a new form of tourism in which people seek to experience a healthy lifestyle through tourism. From the perspective of demand side, this paper discusses the tourism motivation of health and wellness tourists, and based on a new tourism motivation model, studies the influence mechanism of pull motivation on revisit intention. The results showed that:(1) Pull motivation had a significant positive effect on revisit intention; (2) pushing motivation negatively moderates the relationship between pull motivation and revisit intention.

Study on the Influence of Health and Wellness Tourists’ Pull Motivation on Revisit Intention-- the Moderating Role of the Push Motivation