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In recent years, the traditional folk culture as the core of the tourism, culture industry and derivative industry has driven the development of regional economies in Jiaodong. How to develop and utilize the traditional folk culture resources in the region, make them into folk culture tourism products and bring economic benefits have become a new research topic in related fields. This paper takes Jiaodong traditional folk culture as a starting point, folk culture tourism products as the research object, from the practical, creative, cultural, historical and service design point of view, analysing Jiaodong traditional folk culture in folk culture and tourism products in the current situation and its defects, and provides ideas for the sustainable development of Jiaodong traditional folk culture in folk culture and tourism products.

Analysis and Research on the current situation of Jiaodong traditional marine folk culture in cultural tourism products