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This study found that the factors that affect participation in temple activities are temple activity involvement, place identity, satisfaction, and willingness to revisit. They are positively correlated with each other. When the degree of involvement in temple activities is higher, the degree of recognition of local temples is higher; at the same time, the satisfaction is higher, and the willingness to revisit also increases. The degree of involvement in temple activities is positively correlated with place identity and satisfaction. And place identity is positively related to satisfaction. Satisfaction is also positively related to willingness to revisit. From this research, it is found that Taiwanese participation in temple activities is integrated with usual leisure and recreation activities.

Factors Affecting Temple Tourism Activities– A Case Study of Taiwan Lukang Tianhou Temple