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In this paper, we study the question of relationship and influence between tourists’ perception and the image of off-season ecotourism destination and sustainable development of tourism, which is based on the web text. Firstly, we analyze the tendency of high-frequency words as tourism perception and customer attitude using the data of network text which is from review websites. Secondly, we study the image perception differences of ecotourism destinations in low and peak seasons through text replacement, perceived category comparison, perceived emotion comparison, and social network and network semantics comparison. Finally, we provide relevant suggestions and opinions on the sustainable development of off-season ecotourism, which is from the aspects of tourism attraction management, tourism publicity and ecological environment protection.

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Research on the tourism destination image and sustainable development of off-season ecotourism based on tourists’ perception -- A case study of Daoxiang Lake in Beijing