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Taking Yuhuang Shannan Fund Town as a typical example, this paper established a financial innovation characteristic town social benefit evaluation system through on-site investigation and quantitative analysis. It can be summarized into five major aspects: social and livelihood development, socioeconomic development, ecological environment, infrastructure construction and related system construction. Then we constructed a structural equation model (SEM) for the evaluation of social benefits of towns, and made the assumption that the impact of the five latent variables on the total variable of social benefits is positive. Through the first-order confirmatory factor analysis and the second-order confirmatory factor analysis of the structural equation, it is concluded that the five latent variables have a positively significant impact on the social benefits and have strong internal consistency. According to the degree of influence, effective suggestions are given from private equity and industrial foundation, which provide reference and practical guidance of the construction of financial innovative towns in the future.

Evaluation of the Social Benefits of Financial Innovation Towns Based on SEM Model——Taking Yuhuang Shannan Fund Town as an Example