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This paper focuses on the social pillar of sustainability and explores the interconnection between social habits and conscious consumer choice in digital time. In particular, the paper analyses the digital culture’s involvement in all areas of today’s human life, and its possibility to define, transform, and interpret various social values and attitudes. At the examples of “green” apps use and “green” blogs following, this paper demonstrates how digital culture offers instruments and information for the development and diffusion of sustainable habits, in particular for dealing with sustainable energy use. Moreover, some considerations regarding the benefits of digital culture for business strategies and sustainable community development through digitization are proposed.

From sustainable habits to sustainable energy use: social sustainability in the context of digitization